So I’ve touched about some embryonic plans to develop a new network of progressive minded bloggers, with environmental tendencies, so I thought I’d ask myself why, and what else is out there.
The why?
1) With or without a theory of digital memes, the blogosphere remains important as a tool to reach both the mainstream media, and digital audiences. Ideas and stories that get passed around do well on Google (do people still use other search engines – for better or worse?), and magnify the voice of the progressive agenda. Those stories and ideas eventually recruit others into a wider movement, and influence the behaviour of decision makers – through the perception of noise out there.
If there isn’t an organisation goal (campaign or comms) that this serves, then we should write one.
2) This feels like the right thing to do, and is perhaps even morally correct – which is either something Ghandi or Confucius touched upon. Giving people the tools to make their voices heard online, is a mirror of the work I’ve been doing to enable people to influence, and have a voice, within the political system by lobbying their local MP – and/or significant other local decision makers.
On a broader level society and the state, could be tasked to give everyone this power. Being a bear of limited means, I’ll start with the folk who broadly share the same world view as I.
3) If we want to engage digitally minded people in a sustained way, then there needs to be something constructive for them to do, in between short term campaign projects. This is a perennial problem offline, and here we have an open ended invite to involve people in an ongoing way, using their own initative and creativity, to contribute organically to a changing digital consciousness.
As an engagement option, this sits well of a digital ladder, or as a rock within the streams of engagement – for those who dislike ladders.
Or in one line, this is a useful thing to do, the right thing to do and the pragmatic thing to do.
To be continued
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