Monday, 25 October 2010

Mass Mobilisations part I

Straying a little from my original remit, another fashion seems to be the subject of mass mobilisations. The argument goes that we have tried many another tactic to create change, and to an extent they haven’t achieved,say for example a zero carbon society. So the one thing we haven’t done is to get a lot of people involved.

I guess there’s a shadow of the civil rights movement here, with powerful leaders such as Martin Luther King, or the struggle for independence under Ghandi, or perhaps closer to home the big CND marches of the ‘80s, or the large Stop the War marches.

But in UK terms what is a mass? A march of 1 million + is huge, voter turnout is higher, a big email ask is smaller and I seem to be revisiting familiar ground here.

So say one was to consider the rise and fall of the Green party. In the 1989 European elections 2,292,696 people voted Green, but then in 2004 that was down to just over 1 million. In the 2005 Westminster elections 281,780 people voted Green and I can’t find any figures for 2010 so what does this mean?

Perhaps 1 million people on the streets, is a big mass, and 250,000 is a more achievable mob. Perhaps 1 million UK citizens clicking an email link is a respectable number and the 30,000 bench mark is, all in all, a bit pathetic.

So maybe there is a comment on click-tivism here. That we ask people to do too many different clicks at the expense of one big click on something important. Maybe instead of a weekly ask, a monthly ask would generate bigger numbers, maybe there is still work to be done list building to get to the point where you can ask for 1 million click throughs.

To be continued

1 comment:

  1. Had more of a ponder about the 30,000 figure. I reckon to influence a MP you want to generate 100-200 pieces of correspodance.

    So with 650 MPs that's perhaps 100K emails nationally, so you'd need a list of say 500K to have a reasonable chance of this happenening.

    Perhaps as you build your list, you click through rate drops, so maybe a target of a 1 million list is about right.

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