Since I last posted, the internal arguments on clicktivism have raged (well smoldered) and since I am trying to motivate myself to go listen to more at 6 Billion Ways, I thought I'd compose some thoughts.
Next week in between our offline restructure, I've been invited to contribute to an online vision as to what our website could look like and do. A pyramid is taking shape in my head based on what we do do, and what we might do.
- A Profile tool - telling people who we are, or at least who we think we are, which is of course different to who they think we are
- A Communications platform - or soapbox for us to tell people the news, and/or what we think
- An Engagement tool - to encourage people to get involved. We offer the people the ability to send and email (clicktivism) or to comment on a blog but little more
- An Organising tool - facilitating the creating of events and campaigns online and offline, discussions as to what those events might be, what needs to happen to make them happen, and of course who's coming
- An Empowerment tool - allowing the contributors to shape the organisation, or the campaign, giving ownership to the people who support us. The idea of of crowd sourcing a campaign strategy appeals, the apolexy of our ED when I suggest it, can only be a bonus.
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